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The 2016 presidential campaign of Donald Trump, business magnate and television personality, was formally launched on June 16, 2015. He announced his candidacy for President of the United States in the 2016 election at the Trump Tower in New York City. Trump's official campaign slogan is "Make America Great Again!"


Since the 1988 presidential election, Trump has been considered a potential candidate for President in nearly every election. In October 1999, Trump declared himself a candidate for the Reform Party's presidential nomination, but withdrew on February 14th, 2000. Trump rejoined the Republican Party in 2009. In early 2011, presidential speculation reached its highest point and Trump began to take a lead in polls among Republican candidates in the 2012 election. However, Trump announced in May 2011 that he would not be a candidate for the office.

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At the 2011 CPAC conference, Trump said he is "pro-life" and "against gun control." He has spoken before Tea Party supporters. In May 2015, Trump said he was opposed to granting President Barack Obama fast track trade authority in a Trans Pacific Partnership. Instead, Trump expressed a desire for stronger negotiations with China on trade together with tariffs if necessary. Trump has called for a policy of leadership to deal with the Organization of Petroleum Exporting Countries (OPEC) which he has criticized for causing high oil prices.

In 2011, polls had Trump among the leading candidates. A Wall Street Journal/NBC News poll from March 2011 showed Trump in the lead for the Republican nomination for president of the United States. A February 2011 Newsweek poll placed Trump within a few points of President Obama in a potential 2012 presidential contest, with many voters undecided. A poll released in April 2011 by Public Policy Polling showed Trump having a nine-point lead in a potential contest for the Republican nomination for President of the United States while he was still actively considering a run. In December 2011, Trump tied six out of ten, with one percent of the vote, in the "ten most admired men and women living of 2011" USA Today/Gallup telephone survey. He was tied with Bill Gates, Newt Gingrich, Pope Benedict XVI and Thomas Monson. Trump has been a featured speaker at theConservative Political Action Conference (CPAC). In 2013, Trump researched a possible run for president of the United States in 2016. In October 2013, New York Republicans suggested Trump should run of governor of the state in 2014. In February 2015, Trump did not renew his television contract for The Apprentice, which raised speculation of his candidacy for president of the United States in 2016.

Announcement and campaign

On June 16, 2015, Trump made a formal announcement of his candidacy for President of the United States in 2016. His announcement came at a campaign rally at Trump Tower in New York City. Trump said, "We are going to make our country great again" and he announced he would be the "greatest jobs president God ever created." His 45-minute presidential campaign announcement speech, the longest of the major party candidates to date, included a pledge to "restore the American Dream." In the speech, Trump also pledged he would fund Social Security, not cut it, renegotiate U.S. trade agreements, oppose federal Common Core education standards, and complete the Mexican border fence and make Mexico pay for it. The Trump campaign denied media reports that some attendees were paid actors. Trump's announcement generated the highest Google search volume of any of the presidential candidates to date.

An early supporter of Ronald Reagan for president, Trump trademarked the campaign slogan, "Make America Great Again."

Trump's campaign cancelled events in Charleston, South Carolina in light of the recent mass shooting.

A Suffolk University poll taken June 2015, after Trump's announcement, showed him rising to 2nd place in a field of candidates among likely voters in the New Hampshire primary for the Republican nomination. A Fox News poll taken June 2015 showed Trump in 2nd place among GOP primary voters nationwide. A Quinnipiac University poll taken in late June placed Trump second in Iowa.


During his announcement of candidacy, Trump made a statement regarding illegal immigration that attracted attention from opponents, while his remarks are being defended by proponents. "When Mexico sends its people, they’re not sending their best," Trump remarked. "They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people." In the days after, several businesses and organizations cut ties with Trump, including retail store Macy's and television network Univision. Defenders of Trump's remarks include presidential candidate and U.S. Senator Ted Cruz, Congressman Steve King, as well as victims of crimes committed by illegal immigrants.



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